Integrated campaign

Give die-hard football fans the tickets—and the excuses—to attend sold-out UEFA Champions League games, with help from Sony Ericsson and Vodafone.


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INSIGHT  True fans will do anything to see the game, even if it means changing their plans at the last minute.
IDEA  Be ready to drop everything.

Title  Run for It  •  CW  Julie Eickhof  •  AD  Sandra García
Agency  Iris  •  CD  Jim Eyre  •  Type  Approved  •  Brand Sony Ericsson, in affiliation with VodafoneUEFA Champions League


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