Integrated campaign

Boost sales of season passes while replacing the existing Mr. Six campaign.


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INSIGHT  Theme parks are one of the few places where it's safe to ignore your fear instincts.
IDEA  Take fear for a ride.

Title  Own fear:  "Fearless"  •  CW / AD  Julie Eickhof  •  Concept  Julie Eickhof, Alexander Shelley
Instructor  Damian Rakowsky  •  Type  Concept  •  Brand Six Flags


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