BRAND IDENTITY

Help community organization increase brand awareness and loyalty through the creation of a unified, formal identity, including logo, fonts, and colors. Build new Squarespace website to centralize information about the organization and its events, while driving signups for new Mailchimp list. Share best practices for social-media strategy. Create brand guide to help client implement and manage new identity and messaging.


Logo

Create new logo that uses transparency to demonstrate how the brand creates space for people and activities.

Artboard 2@4x.jpg
 

Tagline

Refine core messaging to focus on primary call to action.

Screen Shot 2018-12-11 at 1.20.44 pm.png
 
 

WEBSITE

Click to view larger


event promotion

Design a fresh, flexible layout that showcases the new brand identity while supporting digital, print, and social-media executions.

poster

Large poster (11x17), plus 4-up handouts on Letter paper (8.5x11)

FACEBOOK COVER IMAGE

Layout optimized for desktop and mobile

SOCIAL-MEDIA POST

Square (1:1) layout that preserves look and feel of tall poster

 

FACEBOOK COVER IMAGE

Layout optimized for desktop and mobile

SOCIAL-MEDIA TEASER

Square (1:1) layout that preserves look and feel of tall poster

 

event promotion

Redesign existing layout and content to better communicate info and encourage attendance.

poster

BEFORE

AFTER