Help community organization increase brand awareness and loyalty through the creation of a unified, formal identity, including logo, fonts, and colors. Build new Squarespace website to centralize information about the organization and its events, while driving signups for new MailChimp list. Share best practices for social-media strategy. Create brand guide to help client implement and manage new identity and messaging.
Create new logo that uses transparency to demonstrate how the brand creates space for people and activities.
Refine core messaging to focus on primary call to action.
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Design a fresh, flexible layout that showcases the new brand identity while supporting digital, print, and social-media executions.
Large poster (11x17), plus 4-up handouts on Letter paper (8.5x11)
FACEBOOK COVER IMAGES
Layout optimized for desktop and mobile
Omits TBD info for early promotion
Square (1:1) layout that preserves look and feel of tall poster
Redesign existing layout and content to better communicate info and encourage attendance.