Outdoor campaign

Make men and women see the value in buying "cheap" disposable razors.


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Product photography

Macgyver impromptu lightbox from available materials to support capture of all required close-up product shots.


INSIGHT  There's a point when gadgets are so complex, it's ridiculous—and multiblade razors are there.
IDEA  Get back to basics.

Title  Simplify:  "Shave Easier"  •  CW / AD / PV  Julie Eickhof
Instructor Alice Shin  •  Type  Concept  •  Brand BIC



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