Outdoor campaign

Make men and women see the value in buying "cheap" disposable razors.

billboards


INSIGHT  There's a point when gadgets are so complex, it's ridiculous—and multiblade razors are there.
IDEA  Get back to basics.

Title  Simplify:  "Shave Easier"  •  CW / AD / PV  Julie Eickhof
Instructor Alice Shin  •  Type  Concept  •  Brand BIC


Commendations

 

Illustrator, InDesign, Photoshop, Lightroom, Acrobat Pro, PDF, campaigns, photography, strategy, outdoor, billboards, ooh, out of home, planning, concepting, creative direction, producing, copywriting, products, retail, B2C, marketing, sales, layouts, formatting, fonts, graphic design, awards, gold paw miami ad school